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Brand Kit PRO

Your “why”

Mission & vision

Value proposition

Brand voice

Customer personas

Visual guidelines

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<aside> <img src="/icons/help-alternate_gray.svg" alt="/icons/help-alternate_gray.svg" width="40px" /> Before diving into the practicalities of starting a business, it's crucial to understand your motivation. Ask yourself:

• Why do you want to start a business?
• What are your personal and professional goals?
• How does entrepreneurship align with your values and aspirations?

Your "why" will serve as your North Star, guiding you through the ups and downs of entrepreneurship. It will help you stay motivated during challenging times and make decisions that align with your core purpose.

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Why do you want to start a business?

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<aside> <img src="/icons/help-alternate_gray.svg" alt="/icons/help-alternate_gray.svg" width="40px" />

What are your personal and professional goals?

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<aside> <img src="/icons/help-alternate_gray.svg" alt="/icons/help-alternate_gray.svg" width="40px" />

How does entrepreneurship align with your values and aspirations?

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