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Brand Kit PRO

Your “why”

Mission & vision

Value proposition

Brand voice

Customer personas

Visual guidelines

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<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> Your mission and vision statements provide a north star for your business, guiding your decisions and inspiring your team and customers.

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Mission

This defines the purpose of your organization and its reason for existing. It should answer the questions:

• What do we do?
• Who do we serve?
• How do we serve them?

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Mission example

Our mission is to provide affordable, eco-friendly transportation solutions that reduce urban congestion and promote sustainability.

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Your mission

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Vision

This describes the future you're trying to create through your business efforts. It should be aspirational and inspirational, answering the question:

• "What does success look like for our company and the world we operate in?”

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Vision example

We envision a world where clean, efficient transportation is accessible to all, transforming cities into cleaner, more livable spaces.

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Your vision

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