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Brand Kit PRO

Your “why”

Mission & vision

Value proposition

Brand voice

Customer personas

Visual guidelines

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<aside> <img src="/icons/gem_gray.svg" alt="/icons/gem_gray.svg" width="40px" /> Your value proposition is a clear statement that explains how your product or service

• Solves customers’ problems or improves their situation
• Delivers specific benefits
• It’s the primary reason why a prospect should buy from you
• Tells your customer why they should choose you and not the competition </aside>

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How to develop a strong value proposition

1. Identify your target customer’s main problem or need
2. Articulate how your product or service solves this problem or fulfills this need
3. Quantify the value of your solution (e.g., time saved, money earned, convenience gained)
4. Differentiate yourself from competitors </aside>

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Example

"Our organic meal delivery service provides busy professionals with convenient, healthy dining options, saving them 10 hours of meal prep time per week while supporting local farmers."

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Your value proposition

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