Lite Yellow.png

<aside> <img src="/icons/reorder_gray.svg" alt="/icons/reorder_gray.svg" width="40px" />

Menu

Brand Kit PRO

Your “why”

Mission & vision

Value proposition

Brand voice

Customer personas

Visual guidelines

</aside>

<aside> <img src="/icons/badge_gray.svg" alt="/icons/badge_gray.svg" width="40px" /> Customer personas are fictional, generalized representations of your ideal customers. They help you understand your customers better and make it easier to tailor your products, services, and marketing efforts to their specific needs, behaviours, and concerns.

</aside>

To create detailed customer personas…

  1. Gather data
  2. Identify demographics
  3. Understand psychographics
  4. Analyze behaviour patterns
  5. Identify pain points

Lite Yellow.png

Use this table to help identify who your target audience is…

| **Job/

Industry** Education Tech Logistics Art Hospitality Healthcare Finance Automotive Travel
Gender
Female Male Non-binary Other
Age
12-17 18-25 26-34 35-44 45-60 61-70 71+
Technical
literacy Nill Low Intermediate High Expert
Social
channels Instagram YouTube TikTok Facebook X (Twitter) Snapchat Pinterest Reddit
Hobbies
? ? ?

<aside>

What does your target audience regularly purchase?

</aside>

<aside>

What does your target audience splurge on?

</aside>

<aside>

What is the most important thing to them when making a purchase?

<aside>

Gather data

Use surveys, interviews, and analytics to collect information about your existing or potential customers.

</aside>

<aside>

Identify demographics

Include age, gender, location, income level, education, and occupation.

</aside>

<aside>

Understand psychographics

Consider their goals, challenges, hobbies, interests, and lifestyle choices.

</aside>

<aside>

Analyze behaviour patterns

Look at their buying habits, brand preferences, and decision-making processes.

</aside>

<aside>

Identify pain points

Explore financial, productivity, process, and support related pain points.

</aside>

<aside>

Persona example

Meet Sarah, a 32-year-old marketing manager living in a suburban area. She's tech-savvy, health-conscious, and values work-life balance. Sarah is always looking for ways to streamline her daily tasks and is willing to pay a premium for products that save her time and reduce stress.

</aside>

Your turn…

<aside>

Gather data

</aside>

<aside>

Identify demographics

</aside>

<aside>

Understand psychographics

</aside>

<aside>

Analyze behaviour patterns

</aside>

<aside>

</aside>