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<aside> <img src="/icons/badge_gray.svg" alt="/icons/badge_gray.svg" width="40px" /> Customer personas are fictional, generalized representations of your ideal customers. They help you understand your customers better and make it easier to tailor your products, services, and marketing efforts to their specific needs, behaviours, and concerns.
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To create detailed customer personas…
| **Job/
| Industry** | Education | Tech | Logistics | Art | Hospitality | Healthcare | Finance | Automotive | Travel |
|---|---|---|---|---|---|---|---|---|---|
| Gender | |||||||||
| Female | Male | Non-binary | Other | ||||||
| Age | |||||||||
| 12-17 | 18-25 | 26-34 | 35-44 | 45-60 | 61-70 | 71+ | |||
| Technical | |||||||||
| literacy | Nill | Low | Intermediate | High | Expert | ||||
| Social | |||||||||
| channels | YouTube | TikTok | X (Twitter) | Snapchat | |||||
| Hobbies | |||||||||
| ? | ? | ? |
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What does your target audience regularly purchase?
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What does your target audience splurge on?
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What is the most important thing to them when making a purchase?
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Gather data
Use surveys, interviews, and analytics to collect information about your existing or potential customers.
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Identify demographics
Include age, gender, location, income level, education, and occupation.
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Understand psychographics
Consider their goals, challenges, hobbies, interests, and lifestyle choices.
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Analyze behaviour patterns
Look at their buying habits, brand preferences, and decision-making processes.
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Identify pain points
Explore financial, productivity, process, and support related pain points.
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